Unfortunately, I didn't get the opportunity to hear the guest speaker this week but reading the posts has made me think about something that I've never given any thought before. I've never even considered writing a book before. If I were going to undertake the task, I'm not even sure what I would write about. One thing I know for sure is that it would have to be some sort of non fiction, my limited creativity and writing style dictate that fiction would be out of the question.

Now that I think about it, the thought of sitting down at a computer charged with the task of producing a full length book is a rather daunting task. And the publishing process must be an emotional nightmare. If you've taken the time to produce a book, by the time its finally completed you must be highly emotionally invested in the product. Now you have to taken this thing that you've invested yourself in completely and put it out there for publishing companies to tear apart and reject. And then even if it does get to be published, its likely that it will be highly edited and changed to make it more appealing to the public.

The more I think about it, no thanks.

I really enjoyed the "Persuaders" movie that we watched in the last class. I guess I was always aware that marketing involved a good amount of psychology, but it appears that the discipline has experienced a massive shift to where it is nearly entirely psychology.

Gone are the days where advertisers simply proclaim the laurels of their product. Advertising now involves the need to address not only the conscious, but more importantly the subconscious of the consumers you are trying to reach.

In addition to the psychological work that seems to have some real basis, there seems to be some quack advertising techniques that seem to have no basis and no real effect like some of those employed by the now defunct Song Air.