Iphone 3GS Media Kit

http://www.att.com/gen/press-room?pid=1574

Review of Jenny's Network Instructions

I read Jenny Mockford’s edit of the network mapping instructions. The original instructions were extremely convoluted, confusing and even cryptic. Jenny did a great job of untangling this word mess into something that is easy to understand and follow. Each step has instructions that a brief and to the point. I really like the use of bold font to emphasize the key word in the steps. The only thing that I found that I would have done differently, is that she made no mention of what to do if you encounter additional problems. Other than that small omission, she did a great job.

Network Instructions

Rhetoric II

In looking for an article to analyze for rhetoric, I came across an article from a news source that hardly ever engages in rhetoric, Fox News. (If that last statement seems to be strange, please refer to last week’s lesson on tone and see facetious)

The article is about Mr. Obama’s address to a bipartisan group of congressional leaders last week about his proposed health care reform. The majority of the coverage that I had heard and read about the address had the consensus that Obama delivered a very scathing speech directed at members of the republican party who are unwilling to progress the presidents bill.

The Fox News report shockingly portrays a very different take on the event. The article uses logos through the omission of facts and quotes contrary to their own position to recreate the speech in a manor that would be more appealing to their readers.

The article makes no reference to the comments that Mr. Obama made directed towards members of the GOP that were unwilling to assist him in the passing of his legislation. The article instead features quotes from various members of the Republican party that were critical of the President’s agenda.

This article gives an example of not only simply using logic as a method of persuasion, but takes it one step further by carefully selecting the information to deliver while filtering that which is contrary to their own agenda.

Tone

I recently had the privilege of receiving a correspondence from the United States Internal Revenues Service. It would appear that while filing my taxes last year, I failed to remember to declare the sale of a retirement account. The IRS does not appear to be amused by this oversight and has been so kind as to send me this nasty-gram to remind me that they always get what is theirs.

The tone of the letter can be summed up in one word, serious. As you might imagine, the letter is very serious and matter of fact. One might even categorize the tone of the letter as threatening, which I suppose can be necessary when informing people of debts and making sure that they are paid.

The letter goes about itemizing the current amount that is due and has places for penalties and interest to be listed if applicable. The body of the letter is very to the point and contains information on how to go about payment and the ramifications for not rendering payment. It threatens to impose interest, penalties and even liens if the amount is not paid.

The tone is very business like and I don’t think that is by chance. In delivering a correspondence of this type, it would appear that it is advantageous to make sure that the recipient knows that you are serious and that you mean business and this letter certainly accomplishes that goal.