I really enjoyed the "Persuaders" movie that we watched in the last class. I guess I was always aware that marketing involved a good amount of psychology, but it appears that the discipline has experienced a massive shift to where it is nearly entirely psychology.

Gone are the days where advertisers simply proclaim the laurels of their product. Advertising now involves the need to address not only the conscious, but more importantly the subconscious of the consumers you are trying to reach.

In addition to the psychological work that seems to have some real basis, there seems to be some quack advertising techniques that seem to have no basis and no real effect like some of those employed by the now defunct Song Air.